Our Story

How it began ...

Founder & CEO, Rachael Classi

While pregnant with my second daughter, I noticed that our home became cluttered with a mountain of toys that, while thrilling for the short time they were developmentally appropriate, sat unused waiting for us to donate, regift, or discard. We are consuming more than our planet can bear, and it has become clear that our

patterns of consumption begin at birth. So we are partnering with early childhood, sustainability and child behavior experts to create a circular subscription toy kit. We are taking an uncompromising approach to learning, ensuring every toy is thoughtfully selected to provide age-appropriate development. We hope you join us!

  • 39

    Average number of toys our families rent instead of buy every year
  • 4-5x

    On average our toys stay in use 4-5 times longer than those purchased and discarded
  • 78

    Pounds of plastic per year per family diverted from landfills and the ocean

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Team Tiny Earth

Our team is a passionate group who believes their actions have the ability to change the world.We are driven, empathetic, and committed to saving the planet.

Catherine Bhattachar
Chief Operations Officer

I love creating a new model for families that benefits little ones, their families, and the environment. Win, win, win.

Favorite Tiny Earth Toy:
Play Mat

Diego Bryan
Backend Engineer

I'm passionate about cultivating community around environmental sustainability. All while having fun.

Favorite Tiny Earth Toy:
Geo Stacking Rocks

Erin James
Customer Success Lead

I was immediately taken by the environmental values Tiny Earth stands for and I love making an impact on the interaction a customer has with us.

Favorite Tiny Earth Toy:
Earth Tiles

Francisco Basilio
Warehouse Associate

Tiny Earth Toys immediately caught my attention with their environmental values as well as their beautiful toys. Saving the earth one toy at a time.

Favorite Tiny Earth Toy:
Ramp Racer

Jairo Campa Rendon
Operations Manager

Tiny Earth Toys values align with my passion for minimizing waste and making a big impact and I hope to enrich my life with more ideas on sustainability as I create my little homestead!

Favorite Tiny Earth Toy:



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Jerrell Swepson
Operation Lead & Facility Manager

Working at Tiny Earth Toys is fulfilling because we offer environmentally-friendly toys that support early childhood development.

Favorite Tiny Earth Toy:
Treetop Train Set

Juee Tendulkar
Chief Technology Officer

Being first and foremost a mom who is passionate about kids, this was a perfect combination of my personal and professional interests.

Favorite Tiny Earth Toy:
Eco Bricks

Katelin Wheeler
Director of Growth

I'm passionate about building community. It's really powerful to see people come together in the name of sustainable toy solutions.

Favorite Tiny Earth Toy:
Sorting Acorns

Logan Atkinson
Frontend Engineer

It’s a gift to be able play a role in the creation of so many beautiful memories for our families, while making a meaningful impact in shaping a brighter future for us all.

Favorite Tiny Earth Toy:
Balancing Cactus

Olynda Smith
Education Advisor

Our work here combines many of my passions: child and parent wellbeing, early childhood learning, and living in harmony with the Earth!

Favorite Tiny Earth Toy:
Clever Cat Memo Game

Rachael Classi
Founder, CEO

It is a dream to build Tiny Earth Toys and empower families to live a simple, sustainable and enriching life.

Favorite Tiny Earth Toy:
Weather Watch

Interested in joining the team?
Check out our careers page