Our Mission

To empower families to live their environmental values by keeping toys in use and out of landfills

Less is more

And fewer things leads to less stress and better connection.

Made to last

A key to our environmental future is less stuff but higher quality.

Circular by design

The things we choose to buy should stay in use as long as possible.

this started with a shocking stat

90% of children's toys are made from single use plastic, are used for less than 6 months before 80% end up in landfills, incinerators or the ocean. Whoof.

so we focused on circularity

We spent our first 3.5 years in business working on circular solutions. We launched the first-ever national toy rental subscription and rented to thousands of families.

now we're reimagining imaginative play

We're building the first dollhouse that will be used by each child for decades and last generations. Because conscious consumption starts in childhood.

We're led by a passionate team, inspired to change the tossable toy industry

Rachael Classi

Co-Founder & CEO

Catherine Bhattachar

Co-Founder & Chief Operating Officer


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