How it started
While pregnant with my second daughter, I noticed that our home became cluttered with a mountain of toys that—while thrilling for the short time they were developmentally appropriate—sat unused waiting for us to donate, regift, or discard.
We are consuming more than our planet can bear, and it has become clear that our patterns of consumption begin at birth.
I founded Tiny Earth Toys a little over 3 years ago to solve one problem. I wanted to fight climate change by helping families reduce overconsumption and plastic toy waste
The stats are startling, and even more alarming, are the habits we are teaching our children around consumption. By 14 months they are mimicking and imitating our actions. What else should we expect but a generation of unsatisfied, over-consumers?
-
90% of children’s toys are made of plastic
-
They're used on average for less than 6 months
-
80% end up in landfills, or our oceans
Lessons learned
The 3+ year journey building Tiny Earth have taught me so much about circularity and our environmental impact.
Parents want circular solutions
Over 7,000 families have rented their toys with Tiny Earth and we have built a community of another 70,000+ who are interested in circular solutions and following our journey.
National rentals programs present their own climate challenges
The return logistics of our business emitted 11.1 tons of carbon dioxide in 2023, and while we offset more than we emit, it is a problematic cycle that consumes resources and emits carbon.
Reverse logistics is incredibly expensive
The return logistics of our business emitted 11.1 tons of carbon dioxide in 2023, and while we offset more than we emit, it is a problematic cycle that consumes resources and emits carbon.
